How Bulk Buying Shampoo Makes My Business Run Better

Shower thoughts are the best thoughts, I swear. I idly contemplated today what it might look like to try to record them, but instead I rush out, hair wet, to jot this down before I forget.

(There's a teaching in there about how inspiration comes in the most random ways, I'm sure.)

Part of what works for my process is the fact that efficiency is considered sacred in every aspect of my life. I don't just "optimize revenue streams," I live a way of life that optimizes everything.

Example: On Black Friday I purchased shampoo, conditioner and body wash to last me a year. It is stacked in neat rows in a cupboard in my bathroom.

Translation: I don't have to make any decisions about this part of my life for a full year.

I think we underestimate the impact each decision can make on the creative brain.

The mental weight of making a decision is cumulative, which means the more decisions we make in a day, the less creativity we have available for things that actually build our businesses.

Pro tip: Decisions are not what builds your business. They're the murky mire that bogs you down and sucks out your soul while you're looking at your spreadsheet wondering why you're not making more progress.

My job as the supporter of my creative mind is to give it as many opportunities to thrive as possible.

This means structuring the rest of life, business, family, whatever around efficiency of systems to allow creative joy to shine through.

Practically speaking, when you're CEOing, single-momming 🙋‍♀️, life-living and the myriad other things that are better than making decisions, you can be so much more present and enjoying the moment if you're stacking efficiencies instead of creativity drains.

This is why I focus on automating as much as I can, like spending a day working out a Zapier flow through Notion to automatically format and post to my community when I have thoughts. I just write the thoughts and let the system make sure they're distributed.

^^^That, in a nutshell, is the entire CEO philosophy. You build, someone else makes sure what you build gets where it needs to go. I wish I'd learned this early on rather than DIYing myself to so much grey hair.

When you start to look at the actions you take in a given day through a systems lens of, "How can I make this work better for me?", you'll find that your creativity surges.

And a creative entrepreneur is a building entrepreneur. If it's true that if you build it they will come (it is, with nuance), well, building is where you should be focusing, not "How much office paper do I have left this month?"